Social Media
The ever-changing landscape of social media has made it essential to anticipate, adapt and innovate in order to communicate a brand’s message effectively.
Over the past four years, Carley has constantly excelled in both understanding a brand’s voice, values and messages and creating innovative strategies to portray them across various social media platforms.
Platforms
Carley’s success in social media strategy has been complemented by her ability to understand the variety of social media platforms and how audiences use them. From Facebook’s constant innovations and developments, to the rapid emergence of TikTok, Carley has prioritised her understanding of each platform’s engaging content and the audiences that it reaches.